Protecting your hair from summer UV rays.
Essential UV hair care, starting with KEMA
As the season of strongest UV rays approaches, provide your hair with the same dedicated care you give your skin.
Why does hair get damaged in summer?
With the bright, dazzling sun of summer, we often think of UV protection for our skin, but in reality, our hair sustains significant damage from ultraviolet rays as well. Many of us apply sunscreen to our skin while doing nothing for our hair—is that you?
Hair is the highest point on the body, and the crown of the head is said to be exposed to about 3 to 5 times more UV radiation than the face. Furthermore, because hair is made of "dead cells," it lacks the natural turnover mechanism that allows skin to recover. In other words, once damage occurs, it cannot be repaired by the body itself.
If your hair feels dry, coarse, or fades in color during the summer, these are all signs of structural damage caused by UV rays. Surface-level care isn't a permanent solution. "Essential care" that treats your hair from the inside out is the key to maintaining beautiful hair throughout the summer.
3 ways UV rays
damage hair
Because UV rays are invisible, they accumulate without you even realizing it. The main damage sustained by hair can be broken down into the following three points:
UV levels reach their peak between May and August. Specifically, UV-B attacks the surface of the hair, while UV-A attacks its internal structure. Since even on cloudy days, UV levels can reach 60–80% of what they are on sunny days, protective measures are necessary regardless of the weather.
5 UV hair care habits
you can start today
UV protection for hair can make a big difference through the accumulation of small daily habits. Here are five methods you can adopt starting today.
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Physical protection with parasols and hats
UV-blocking parasols and hats significantly reduce direct UV exposure. A wide-brimmed hat or a parasol can cover not just your hair, but also your nape.
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Create a protective shield with leave-in treatment
Applying oil or balm before heading out forms a protective barrier on the hair surface. This protects against not only UV rays but also dryness and air-conditioning drafts.
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Change your hair part regularly
If you keep the same hair part, UV rays will concentrate only on that area. By changing your part every 2-3 weeks, you can distribute the burden on your scalp and specific parts of your hair.
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Wash your hair immediately after the pool or beach
Chlorine and salt further amplify UV damage. If you've been at the beach or pool, rinse your hair in the shower as soon as possible and moisturize with a treatment.
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Intensive repair care once or twice a week
In addition to your daily care, dedicate time for a deep conditioning session once or twice a week. Replenish nutrients from within before damage accumulates.
Intensive summer hair care
with KEMA
KEMA's hair care goes beyond temporary surface coating. Using proprietary liposome technology, ultra-fine multilayer capsules penetrate the gaps in your cuticles to deliver active ingredients deep into the hair shaft.
Hair damaged by UV rays needs internal bond repair and replenishment of lost protein, as well as a protective outer barrier to prevent further damage. KEMA is designed with an "inside-out" philosophy to provide essential care for summer hair.
KEMA Penta S Oil
¥5,940 (tax incl.)A protective oil formulated with 8 natural super-oils for those who use flat irons daily. It forms a heat-protective film on the hair surface, minimizing damage from UV rays and hairdryer heat. Applying it before going out in summer acts as a perfect UV shield throughout the day.
- Contains 8 natural oils
- Forms heat-protective film
- Maintains shine and manageability
- 100ml
KEMA Miracle Bond Balm
¥4,290 (tax incl.)A complex of keratin, silk, and collagen amino acids repairs internal hair proteins. Furthermore, natural oils like camellia and jojoba coat the hair like a wrap, providing intensive care for dryness and frizz caused by UV rays.
- Internal repair × external coating
- Leave-in type
- For high-damage hair
- 120g
We recommend the "Leave-in Balm" with 9 types of amino acids that won't weigh your hair down, achieving lightness and a sleek look.
The "CD Serum," a non-silicone natural oil base, protects hair from UV rays while keeping curls beautifully defined.
Make a difference with your night routine
for better hair the next morning
Hair exposed to UV rays during the day needs to be recovered at night. Damage accumulates. By repairing it thoroughly that same day, you'll notice a massive difference in how your hair feels the next morning.
Step 1: Shampoo carefully with lukewarm water. Since summer involves more sweat and sebum, clean your scalp thoroughly.
Step 2: After towel-drying, apply the Miracle Bond Balm or Leave-in Balm from the mid-lengths to the ends. Apply extra to areas that feel particularly damaged.
Step 3: Dry starting from the roots, and save the ends for last. Finishing with 1-2 drops of Penta S Oil will significantly improve manageability the next morning.
To redraw beauty from the blueprint of the hair.
That is the KEMA philosophy.
Summer damage tends to show up all at once in the fall. Frizz, waves, and split ends—it's important to start UV care now so you don't have regrets come autumn. Why not get hair that shines from within and withstands the summer with KEMA's structural beauty care?
Why not start "essential care" for your hair this summer?
Find the right care for you at the official KEMA online store.
Go to KEMA Official StoreFor other topics related to summer UV damage, please see: The difference between those whose hair stays healthy and those whose hair ends up ruined after summer, Silica water and internal hair care, and 5-second shine finishing with hair oil. Also, for hair care after swimming, please see how to manage coarse hair after swimming in the ocean or pool.
