Column

トリートメントの力を引き出す使い方
How to Maximize the Effectiveness of Your Hair Treatment: The Basics of Amount, Application, Wait Time, and Rinsing
If your hair isn't improving despite using a good treatment, it's time to re-evaluate how you use it. We will gently explain the five steps—removing excess water, the amount used,... Read more...
ドライヤーで髪は変わる｜傷ませない乾かし方の順番とコツ
How a Hair Dryer Can Change Your Hair | The Order and Tips for Drying Without Damage
Even if you use the same shampoo, the way you dry your hair can change how it looks the next morning. From pre-drying preparation to the 6-step process—roots, ends, and... Read more...
冬の静電気で髪が広がる理由と乾燥シーズンのヘアケア
Why hair gets static and frizzy in winter | Hair care for the dry season to prevent flyaways and tangles
Static electricity makes your clothes crackle the moment you take off a knit sweater and causes your hair to frizz up when you brush it. We provide an easy-to-understand guide... Read more...
切れ毛・枝毛の原因と、毛先を守る毎日の習慣
Why do split ends and hair breakage occur? | Understanding the causes and daily habits to protect your hair ends
Once hair is broken or split, it cannot be repaired. That is why "prevention" is so important. We will gently explain the five causes of hair breakage and split ends,... Read more...
オイル・バーム・セラムの違いと選び方
Oil, Balm, or Serum: Which One Should You Choose?｜A Hair Type Guide to Leave-In Treatments
Oils, balms, serums, milks, and mists: leave-in treatments have different strengths depending on their type. We will provide a simple guide to the characteristics of each, how to choose based... Read more...
サロンシャンプーと市販シャンプーは何が違う？｜成分・価格・仕上がりを正直に比較
What is the difference between salon shampoo and store-bought shampoo? | An honest comparison of ingredients, price, and finish
A straightforward comparison of the differences between salon and drugstore shampoos, covering four perspectives: cleansing ingredients, repairing ingredients, formulation philosophy, and price. We also provide an easy-to-understand guide on how... Read more...
寝ている間の髪を守るナイトヘアケア習慣
Does hair get damaged while you sleep? "Night Hair Care" habits to prevent friction, wet hair damage, and bedhead
While you sleep, your hair is constantly subjected to friction against your pillow. We gently explain everything from why you shouldn't go to bed with wet hair, to a 5-step... Read more...
PDRNとは？コーラルピンクの美容液が入ったガラスのスポイトボトル
What is PDRN (Salmon DNA)? | A guide to understanding this trending beauty ingredient through its mechanism, research, and how to choose it.
What is "PDRN (salmon DNA)," the talk of the town in Korean cosmetics? Based on scientific sources, this article provides an easy-to-understand explanation of its two documented mechanisms, the difference... Read more...
湿気でうねる夏から、乾燥でパサつく秋へ｜季節の変わり目に必要なヘアケアとは
From humid, wavy hair in summer to dry, brittle hair in autumn: What hair care is needed during the changing seasons?
From the humidity of summer to the dryness of autumn, the change of seasons is a time when hair experiences significant stress. Here is how to adapt to seasonal shifts... Read more...
2026年秋トレンド、K-Beautyが変えたヘアケアの常識と、日本人の髪への取り入れ方
Fall 2026 Trends: How K-Beauty Redefined Hair Care Standards and How to Adapt Them for Japanese Hair
Discover why K-Beauty has revolutionized global hair care standards and how to incorporate the best Korean hair care practices for Japanese hair types. Read more...
スキンケア感覚でヘアケアする韓国式メソッド｜秋冬の乾燥髪を防ぐ毎日の習慣
Korean-style hair care: Treat your hair like your skin | Daily habits to prevent dry hair in autumn and winter
A Korean-style method that treats your hair with the same care as your skincare routine. We introduce hair care habits that are easy to maintain every day, especially during the... Read more...
韓国発プレミアムヘアケアが人気の理由｜日本の秋冬の髪悩みに効く成分とは
Why Premium Korean Hair Care Is So Popular | Ingredients That Address Japanese Autumn and Winter Hair Concerns
The reason K-beauty hair care is gaining global attention lies in its exceptional ingredient potency. We explain the expert selection of Korean ingredients that address the hair concerns of Japanese... Read more...
「保存版」夏ダメージをリセットして秋うるツヤ髪へ！KEMAのヘアリペア完全ガイド
[Keep for reference] Reset summer damage for luscious, glossy hair this autumn! The complete KEMA hair repair guide
The complete guide to thoroughly repairing hair damaged over the summer, just in time for autumn. KEMA’s unique approach to clearing away UV damage, impurities, and dryness. Read more...
秋の抜け毛が怖い方へ｜韓国式ヘアケアで頭皮環境を整える5つの習慣
For those worried about autumn hair loss: 5 Korean-style haircare habits to improve your scalp environment
Autumn is the time of year when hair loss is most likely to increase. From the perspective of Korean hair care, here are five practical habits to condition your scalp,... Read more...
夏の頭皮、なぜ臭う？汗・皮脂・加齢臭の正体と韓国式スカルプケア
Why does your scalp smell in summer? The truth about sweat, sebum, and aging odors, plus Korean-style scalp care.
Worried about scalp and body odor this summer? KEMA provides a comprehensive guide to summer odor control, gently explaining the mechanisms behind sweat, sebum, aging odor, and middle-fat odor, while... Read more...
2026夏トレンド総まとめ｜グルメからヘアまで
Summer 2026 Trend Roundup | From Gourmet to Hair
A summary of what’s trending in Japan in the summer of 2026. From Dubai chocolate mochi to balloon pants, muted colors, and effortless hair, we explore the common threads behind... Read more...
日本とこんなに違う！？韓国のコンビニ事情
So different from Japan!? The state of convenience stores in South Korea
The convenience store scene in Korea is so different from Japan. From the differences between CU and GS25, classic treats like kimbap and banana milk, and buzz-worthy products for 2026,... Read more...
夏フェスの髪、これで完走。朝の仕込みから帰宅後リセットまで
Summer festival hair, perfect from start to finish. From morning prep to reset after getting home.
Summer festivals and concert days are the most stressful days of the year for your hair. KEMA explains everything from pre-event prep and handling on-the-day anxieties to post-return emergency care,... Read more...
冷房オフィスで8時間。夏の髪は「真冬」を生きている
8 hours in an air-conditioned office. My summer hair is living in the "dead of winter."
Summer hair damage isn't just from the sun. From dryness caused by air conditioning to the tension damage of ponytails and buns—Korean hair care brand KEMA explains the mechanics of... Read more...
モノより体験を。ひとり旅で見えてくる、本当の“価値”｜KEMA COLUMN
Prioritize experiences over material things. Discover the true "value" that only comes from traveling alone.
Why are more people choosing experiences over material goods? Korean hair care brand KEMA explores the "true value" discovered through solo travel and how to spend your time in a... Read more...
海水浴場が1割減った夏。アクティブ派の新常識と、髪を守る準備
A summer with 10% fewer beaches. The new normal for active types, and how to prepare to protect your hair.
The number of swimming beaches nationwide has decreased by about 10% over the last decade. In this article, KEMA explains how extreme heat is changing the way we spend our... Read more...
30代からのアイドルメイク コラムサムネイル
Idol makeup for your 30s. Elevate your look with "oshi" (fan-favorite) makeup: 2026 summer Korean trends for a sophisticated glow.
Learn how to master K-pop idol makeup in your 30s, featuring the latest trends from South Korea for Summer 2026. From blurred bases, lighter brows, and peanut butter-toned lips to... Read more...
「今しか、食べられない。」韓国Z世代のチェチョル
"Eating it only when it's in season" is the ultimate luxury: What "Che-cheol" (seasonality) means to Gen Z in Korea
What is "Che-cheol (seasonal)," the buzzword among South Korea's Gen Z? Korean haircare brand KEMA explains the background of the latest trend of pursuing seasonal foods, along with seasonal delicacies... Read more...
AI時代だからこそ、手で触れるヘアケア
In the age of AI, hair care you can touch by hand.
Now that AI has become a part of our daily lives, it is time to revisit "hands-on hair care." From the culture of touch deeply rooted in Korean beauty traditions... Read more...
あなたの髪の悩みは、どれですか？｜KEMA式・失敗しないシャンプーの選び方
Choose Shampoo Based on Your "Concerns," Not Your "Hair Type" | The KEMA Method for Choosing the Perfect Shampoo
When choosing a shampoo, identifying your specific concerns is more important than your hair type. Drawing on a Korean approach, we will explain how to choose a KEMA shampoo based... Read more...
夏の韓国、涼を探す旅へ|コラムサムネイル
Summer in Korea: A journey to find a cool escape. From classic spots to quiet, hidden gems.
Just 2.5 hours from Japan, head to Korea for the summer. From staples like the Han River and Busan to hidden, cooler spots away from the crowds, such as the... Read more...
韓国ドラマで聞く「IMF」──あの時代に何が起こったのか？
"IMF" in Korean Dramas: What Happened During That Era?
What is the "IMF" mentioned in K-dramas? We provide an easy-to-understand explanation covering everything from the events of 1997 and the gold-collection movement to the emergence of a culture of... Read more...
韓国の夏は、なにを食べてる？2026年最新グルメトレンド
What do people eat during summer in Korea? The latest gourmet trends for 2026
From the matcha craze, one-handed cup bingsu, and purple ube sweets, to evolved kalguksu—introducing the summer gourmet trends sweeping Korea in 2026. Discover how these foods reflect Korea’s approach to... Read more...
髪は、顔よりも日焼けしている。紫外線ダメージのしくみと夏の守り方
Your hair is more sunburned than your face. The mechanics of UV damage and how to protect yourself this summer.
Hair is exposed to two to three times as much UV radiation as the face. KEMA explains how cuticle damage, color fading, and scalp sunburn occur, and shares how to... Read more...
渋谷の街で写真を撮り合う二人の韓国人女性
How do "Instagrammable" aesthetics differ between South Korea and Japan? Two distinct sensibilities revealed through photography styles
How do the photography cultures of Korea and Japan differ? We analyze the aesthetics of "Instagrammability" through life-four-cut booths, purikura, photo editing apps, and cafe photography compositions. From a Korean... Read more...
海・プールのあとの髪は「応急処置」で決まる｜夏レジャー後のレスキューヘアケア
Post-beach or pool hair care: It’s all about "first aid" | Rescue hair care after summer leisure activities
For hair that feels stiff or coarse after the sea or pool. KEMA explains how salt, chlorine, and UV rays damage your hair, covering everything from pre-swim prevention to intensive... Read more...
その海のそばで、コーヒーを。済州島カフェめぐり
Coffee by the sea. Jeju Island cafe hopping.
A comprehensive guide to cafes in Jeju Island, divided into three areas: the coast, the city, and the south. From scenic cafes in Aewol to local favorites, plus tips on... Read more...
雨つづきの季節に。湿気に負けない髪と、ゆらがない心のために
For the rainy season. For hair that defies humidity and a mind that stays centered.
This rainy season has brought frequent downpours, along with typhoons and earthquakes, leaving us feeling unsettled each day. KEMA gently explains Korean hair care routines to help manage hair frizz... Read more...
韓国の真鍮の器に盛られた炊きたての白いごはん
Alongside the "Reiwa Rice Riots," here is how South Korean rice is currently moving.
South Korea's per capita rice consumption has fallen to less than half of its peak. Yet, rice prices are at an all-time high, and convenience store onigiri, frozen rice, premium... Read more...
旅行用に整えられたスーツケースとミニサイズのヘアケアボトル
Hair Care for Travel and Homecoming: How to Choose "Small and Smart" Mini Sizes Without Fail
Solve your hair troubles while traveling or visiting home—"small and smart." From a Korean haircare perspective, KEMA proposes effortless travel preparation, covering how to choose mini sizes, tips for refilling,... Read more...
韓国のコンセプトカフェ特集｜テーマ・アニマル・キャラクターカフェを楽しもう
The World of Korean Concept Cafes: Animals, Photo Booths, Character Collaborations, and Hanok
A special feature on Korea’s unique concept cafes, including theme cafes, animal cafes, and character cafes. We explore the charm and enjoyment of Korea’s unique concept cafes, where you can... Read more...
KEMAから人気3品が試せるトライアルセット登場
Trial set featuring 3 popular KEMA products is now available.
Experience KEMA’s three salon-favorite products in a 50mL x 3 set, enough for approximately 7–10 days. With the Crema Shampoo, Crema Treatment Black, and Leave-in Balm, you can easily experience... Read more...
関東と関西で「人気の髪」はこんなに違うコラムのサムネイル
Popular hairstyles differ significantly between Kanto and Kansai: Real-world trends seen at Osaka salons
I will explain the real differences in hair trends between Kanto and Kansai that I observed during my salon visits in Osaka. From popular 2026 hair colors and why the... Read more...
サロンで女性美容師がカットする韓国ヘアカラー2026とレイヤーカットのサムネイル
Korean hair color 2026 and "layer cuts": The secret to a sophisticated look is "lightness, movement, and shine"
A thorough breakdown of the 2026 Korean hair trends. From the leading layer cut (hush cut) and warm-toned Korean hair colors to lustrous black hair, the key to a refined... Read more...
梅雨に負けないヘアケア｜うねり・広がりのワケと韓国式の整え方
Hair Care to Beat the Rainy Season: The "Reasons" Behind Frizz and Volume, and the Korean Way to Manage Them
An easy-to-understand explanation of why hair becomes frizzy and voluminous during the rainy season, based on the science of moisture and hair. From scalp care, drying techniques, and how to... Read more...
自宅の窓辺に置かれたダルゴナコーヒー
Dalgona coffee was all the rage. Now, it's time to style your hair at home.
"Dalgona coffee," which originated in South Korea and became a global phenomenon in 2020. Looking back on its origins and how we enjoyed our "time at home," we will gently... Read more...
「構造から美を設計する」とは何か｜KEMAが髪を“設計対象”として捉える理由
What does "designing beauty from structure" mean? | Why KEMA treats hair as a "subject of design"
What distinguishes good hair care from truly reliable hair care? We explain the four design principles that define KEMA—order, balance, harmony, and uncompromising quality—along with the philosophy of structural repair... Read more...
髪の毛の、すべて。構造・ダメージ・ケアについて
All about hair: Structure, damage, and care.
KEMA Column ｜ Hair Knowledge Everything About Hair — A Complete Guide to Structure, Damage, and Care Advanced · Quality · Oriented Hair is something you touch every day. Knowing... Read more...
K-ランニングブーム到来。汗・紫外線・乾燥から髪を守るヘアケア
The K-running boom is here. Hair care to protect your hair from sweat, UV rays, and dryness.
KEMA Column Korea Running, Hair Refining — The Running Boom and Hair Care for Sweat and Humidity Advanced · Quality · Oriented The Han River at dusk. For every person... Read more...
KEMA「一部商品のパッケージデザイン刷新のお知らせ」
KEMA "Notice Regarding Package Design Renewal for Select Products"
Notice of Package Design Refresh for Select Products | KEMA KEMA Column Notice of Package Design Refresh for Select Products Advanced · Quality · Oriented Thank you for your continued... Read more...
韓国の美意識を知ることで見えてくるヘアケア習慣
Hair care habits that become clear through understanding Korean aesthetics
KEMA Column Hair care habits revealed through understanding Korean beauty standards. May 29, 2026 ｜ Advanced · Quality · Oriented Well-kept hair is the quietest reflection of a person's "aesthetic... Read more...
髪のボリュームが出ない原因と対策。細毛・ハリ不足を改善するヘアケア習慣
Causes and solutions for thinning hair. Hair care habits to improve hair volume and texture.
Causes of and Solutions for Lack of Hair Volume | Hair Care Habits to Improve Fine Hair and Lack of Body | KEMA KEMA ADVANCED · QUALITY · ORIENTED HAIR... Read more...
「夏が終わると髪がボロボロになる人と、ならない人の差は？」
What is the difference between those whose hair gets damaged after the summer and those whose hair does not?
From the rainy season through summer, hair is exposed to a triple threat of humidity, UV rays, and sweat. Frizz is caused by the uneven swelling of the cortex, so... Read more...
ソウル旅行で立ち寄りたいオリーブヤング(OLIVE YOUNG)
OLIVE YOUNG stores to visit on your Seoul trip
"Olive Young" is now an essential part of any Seoul travel itinerary. It is a travel destination where you can find the "now" of Korean cosmetics. However, there are thousands... Read more...
韓国女子が毎朝飲んでいる美容ドリンク
The beauty drink Korean girls drink every morning
We introduce 5 essential inner beauty drinks for the morning routines of Korean women. This guide breaks down the features, optimal timing, and selection methods for idol water, red ginseng,... Read more...