[Keep for reference] Reset summer damage for luscious, glossy hair this autumn! The complete KEMA hair repair guide

「保存版」夏ダメージをリセットして秋うるツヤ髪へ!KEMAのヘアリペア完全ガイド
Summer Damage Reset

Outings, swimming pools, beaches—along with fond summer memories, your hair takes on its greatest damage of the year. UV rays, chlorine, and salt water are the primary culprits that damage hair cuticles and denature proteins. Because the effects have a time lag, this damage often doesn't start to appear as dryness and hair aging until autumn.

High-Damage Hair Checklist

  • ✔️ Hair feels dry when touched
  • ✔️ Increased tangling
  • ✔️ Feeling of lost shine
  • ✔️ Concerned about split ends and breakage
  • ✔️ Styles and curls fall out easily

If three or more apply to you, your hair is in a high-damage state. Start your repair process before it's too late.

Phase-by-Phase Repair Plan

Phase 1: Replenishing Denatured Proteins (Weeks 1-2)

Start by replenishing lost proteins. Incorporate a keratin treatment or a hair pack containing hydrolyzed keratin once a week. The goal is to provide support from within.

Phase 2: Building a Moisture Barrier (Weeks 2-3)

Once the protein layer is stabilized, charge it from the outside with a moisturizing treatment. A leave-in conditioner or treatment containing ceramides will create a moisture-locking film on the hair surface.

Phase 3: UV Care (Week 3 onwards)

Once you have replenished and moisturized, finish by coating the hair with after-treatment care. By using hair oil with UV protection, you can prevent further damage from accumulating.

Shiny, beautiful hair

Experience the Difference with One Month of Consistency

Repairing high-damage hair takes time, but you will definitely see results. The key is not to quit along the way. From dull, damaged hair to lustrous locks you can be proud of—KEMA is here to support your journey.

KEMA Premium Hair Care

Now is the time for a summer damage reset

Start the autumn season with beautiful hair using premium hair care from Korea

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