Why is Korean hair care getting so much attention right now?
"Water treatments" and "Tangle Teezers" are items you see everywhere on social media and in magazines. These all spread from Korean hair care culture.
The motto of Korean hair care is: "The scalp is part of the face."
The Korean method isn't just about applying expensive treatments, but about keeping the scalp healthy, as it serves as the foundation.
A new daily habit: 3 steps
Here is a Korean beauty routine you can start today.
I. "Promoting blood circulation" through brushing
Brush your hair while it's dry before shampooing. This lifts dirt and stimulates the scalp.
II. Balancing "hydration" and "oil protection"
Add moisture to the inside of the hair, then seal it with serum. This is the secret to shine.
III. "Complete drying" at night
Sleeping with wet hair is strictly forbidden. Drying thoroughly from the roots will change how your hair looks the next morning.
The power of the "ingredients" supporting Korean hair care
Korean hair care products excel because they combine traditional, natural-derived ingredients with cutting-edge science. Ingredients beloved for ages, such as ginseng and camellia oil, are now more easily absorbed thanks to modern technology.
My answer to achieving the ideal: "KEMA"
Our new product, "KEMA," embodies the ideal of "Korean hair care" that we propose.
It can be effortlessly incorporated into your daily habits, and brings out your hair's natural radiance with every use.
"KEMA" will be the partner that nurtures the future of your hair.
If you would like to learn more about Korean hair care, please check out our articles on the differences between Japanese and Korean hair care, the "scalp management" that is the focus of Korean beauty, and the basic steps of Korean-style hair care.
KEMA HAIR CARE
A beauty experience like a trip to Korea, right in your daily routine.
The KEMA hair care series is inspired by Korean beauty consciousness. Why not bring the "beauty" you felt on your travels into your everyday life?
