A journey to discover the beauty and culture of Korea

韓国の美と文化を知る旅へ
KEMA Hair Care | Korea Column
KEMA Column

A Journey to Discover
Korean Beauty and Culture ─ 한국

A Korean culture column brought to you by KEMA.
From the origins of Hangul to food culture and beauty philosophy,
we deliver the deepening charms of Korea.

The Birth of Hangul — 한글의 탄생

THE BIRTH OF HANGUL

The Korean alphabet, "Hangul" (한글), is a truly rare existence among the world's writing systems. This is because it is one of the few scripts for which it is clearly recorded when, by whom, and why it was created.

세종대왕
King Sejong the Great (세종대왕) In 1443, King Sejong, the fourth monarch of the Joseon Dynasty, concerned that his people were suffering because they could not read or write, gathered scholars to begin creating a new writing system. At that time, all official documents were written in Chinese characters, making it extremely difficult for commoners to achieve literacy.

In 1446, King Sejong promulgated the new writing system, consisting of 28 letters, under the name "Hunminjeongeum" (The Correct Sounds for the Instruction of the People). The preface states: "Feeling pity for the ignorant people who cannot express what they wish to say even if they have something to say, I have newly created these 28 letters."

"The language of our country is different from that of China... It does not communicate with Chinese characters. Therefore, many of the ignorant people have words they wish to speak, but are unable to express their meaning."

── From the preface of Hunminjeongeum (Modern translation)

The greatest feature of Hangul is its scientific design. The consonant letters are modeled after the shapes of the vocal organs—the tongue, mouth, and teeth—while the vowel letters were created based on the philosophy of the "Three Realms": Heaven (・), Earth (ㅡ), and Man (ㅣ). This rationality and originality are highly acclaimed by linguists around the world.

The Charm of the Korean Language — 한국어의 매력

THE CHARM OF KOREAN LANGUAGE

The Korean language has a sentence structure (Subject + Object + Verb) that is very similar to Japanese, making it one of the easiest foreign languages for Japanese speakers to learn. Additionally, the two languages share many words derived from Chinese characters, with many terms like "Yakusoku" (promise / 약속), "Kazoku" (family / 가족), and "Toshokan" (library / 도서관) sounding nearly identical.

❖ Words similar in Japanese and Korean

  • Promise (Yakusoku) → 약속 (Yaksok)
  • Family (Kazoku) → 가족 (Gajok)
  • Preparation (Junbi) → 준비 (Junbi)
  • Free of charge (Muryo) → 무료 (Muryo)
  • Mood/Feeling (Kibun) → 기분 (Kibun)

On the other hand, Korean also contains rich, unique expressions that do not exist in Japanese. "Jeong" (정) refers to a deep emotional bond or attachment in human relationships, a concept rooted in Korean culture that cannot be simply translated as "feeling" or "affection." Similarly, "Nunchi" (눈치) refers to the "ability to read the room," reflecting the nuance of human relationships in Korean society.

Korean Aesthetics and Hair Care — 아름다움

KOREAN BEAUTY PHILOSOPHY

Rooted in the Confucian value that "one's body, hair, and skin are a gift from one's parents" (신체발부 수지부모), Korea has long held a culture of cherishing one's hair. During the Joseon Dynasty, women would braid their long black hair and wear it in styles like the "Jok-meori" (chignon) after marriage; hairstyles served as an important indicator of social status and life stage.

쪽머리 — チョクモリ

An aesthetic where tradition meets modernity

The philosophy of Korean beauty is "Natural." The focus is on maximizing the inherent beauty of the material itself. Just like the pursuit of "glass skin" in skincare, the ideal in hair care is "glossy, naturally beautiful hair." Based on this Korean beauty philosophy, KEMA creates products that bring out the natural health of your hair.

In modern Korea, influenced by K-pop idols and Korean dramas, hairstyles have become a crucial element of fashion. Simultaneously, there is a very high level of interest in hair condition itself, with world-class dedication to scalp care and treatments.

Korean Food Culture — 음식 문화

KOREAN FOOD CULTURE

Korean cuisine is rooted in the concept of "medicine and food share the same origin" (의식동원), based on the belief that what we eat forms our body. The culture of daily intake of fermented foods is said to improve intestinal health and have a positive impact on skin and hair health.

한식 — 韓食
A table of "Medicine and food from the same source" Kimchi, indispensable to the Korean table, is a treasure trove of lactic acid bacteria. It is rich in Vitamin B and capsaicin, which contribute to improved blood circulation and increased metabolism. Seaweed soup (Miyeok-guk) is also known as a traditional dish eaten by postpartum women, with minerals and dietary fiber that support healthy hair and skin.

In Korea, the phrase "Did you eat?" (밥 먹었어?) is used as a standard greeting, indicating how central food is to life. This phrase contains the warm sentiment, "I care about your health," and is a symbol of the deep-hearted nature of the Korean people.

The History of Hangul — 역사

HISTORY OF HANGUL
1443
Creation of Hunminjeongeum
King Sejong completes the new 28-letter writing system
1446
Promulgation of Hunminjeongeum
Officially published along with the explanatory book
1945
Liberation and the Revival of Hangul
Following liberation from Japanese colonial rule, Hangul is fully restored as the national language
1997
UNESCO Memory of the World
The Hunminjeongeum manuscript is registered as a UNESCO Memory of the World

The wisdom and aesthetic cultivated by Korea's enduring history—
the more you touch upon its depths, the more your daily care should flourish.
KEMA packs the true essence of Korean hair care into every bottle, remaining by your hair's side.

KEMA

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For more on Korean beauty culture and history, please also see: Why Korea Became a Beauty Powerhouse: Background and Reasons for Today's Popularity, The Reasons Why Korean Beauty is Supported, and The Relationship Between Korean Beauty and Food Culture.

KEMA HAIR CARE

A hair experience like a trip to Korea, in your daily care.

KEMA's hair care series, inspired by Korean beauty philosophy. Why not incorporate the "beauty" you felt on your travels into your everyday life?