The gluten-free mindset is
transforming hair care, too.
Choose what touches your scalp as carefully as what you eat.
KEMA delivers a new form of ingredient-conscious hair care.
The "Gluten-Free" Lifestyle
"Leaving out" to protect the body
A gluten-free diet is one that excludes "gluten," a protein found in wheat, barley, and rye. Originally developed as a treatment for celiac disease, this dietary approach has now spread widely as a symbol of health-consciousness—the act of being mindful of what we put into our bodies.
What matters is not "exclusion," but "the freedom to choose what suits your body." This awareness is expanding from our dining tables to our skincare, and now, to our hair care.
🌿 The Gluten-Free Philosophy: Examine raw materials and ingredients, remove the unnecessary, and incorporate only what is truly needed. This way of thinking also applies to our "external care."
From "What We Eat" to "What We Touch"
Just as the habit of reading food labels has become widespread, a rapidly growing number of consumers are now checking the ingredient lists on cosmetics and hair care products. Drugstore shelves are increasingly filled with products labeled "silicone-free," "paraben-free," and "sulfate-free."
The skin is the "second mouth"
The scalp is thinner and more porous than the skin on your face, giving it a high absorption rate. Ingredients in shampoos and treatments can remain on the scalp or be directly absorbed, even after rinsing.
That is why choosing hair care with the same perspective you use for food—what is inside, and what is not—leads to true "inner and outer care."
Just as you value what you consume,
I hope you value what touches your scalp just as much.
"Five Ingredients" Hidden in Commercial Hair Care
Many mass-market shampoos and treatments contain silicone or harsh surfactants to enhance cleansing power and lather. These are not necessarily "bad," but there are concerns that they can clog scalp pores or strip away too much natural oil. KEMA has focused particularly on "silicone."
"Without relying on silicone, drawing out the hair's natural strength"—that decision is, much like a gluten-free diet, the core of the KEMA-free formula in hair care.
The Answer KEMA Chose — The Sincerity of "Free-From" Formulations
Don't put in what isn't needed, from the start.
Based on the philosophy that "the scalp is also skin," KEMA adopts a non-silicone formula in part of our product line. By avoiding silicone, we do not clog pores, protecting the scalp's natural respiration and oil balance.
Just as a gluten-free diet is "a food choice that removes the excess," KEMA's hair care is "a formulation choice that does not include the excess." We carefully select and include only the ingredients necessary for hair and scalp health, such as proteins, amino acids, and natural botanical extracts.
| Point | Typical Commercial Products | KEMA |
|---|---|---|
| Silicone content | Found in many products | ✓ Select products are silicone-free |
| Type of surfactant | Often sulfate-based | ✓ Plant-derived, low-irritation |
| Scalp gentleness | Prone to pore clogging | ✓ Low-irritation, non-pore-clogging formula |
| Hair care ingredients | Mainly surface coating | ✓ Repaired from within with proteins/amino acids |
| Functional certification | — | ✓ Certified as functional cosmetics for hair loss relief |
KEMA Recommended Product Lineup
A selection for scalp and hair, made with silicone-free, low-irritation formulas.
Certified as functional cosmetics for hair loss relief
Certified as functional cosmetics for hair loss relief
Starting Your KEMA Routine Today
Scalp care in 3 simple steps
The KEMA routine consists of just three simple steps. Like a gluten-free diet, the benefits are best realized when it becomes a habit.
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Carefully wash the scalp with KEMA Scalp Shampoo or Crema Shampoo
After thoroughly wetting your hair with lukewarm water, lather the shampoo in your hands before gently massaging the scalp with your fingertips. Double washing is effective—remove excess oils in the first wash, and deeply cleanse in the second. As it is non-silicone, it doesn't clog pores and can be used daily without burden.
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Nourish hair with KEMA Crema Treatment (Black / White)
After shampooing, gently remove excess water and apply evenly throughout the hair. Leave for 3–5 minutes before rinsing. 28 types of amino acids + keratin, silk, collagen, and natural oils repair hair from within for a lightweight, manageable finish.
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Finish the scalp with KEMA Scalp Tonic (Every morning and night)
After towel drying, part your hair and spray directly onto the scalp. Simply pat with your fingertips to absorb—no rinsing required. The alcohol-based formula is lightweight, absorbent, and non-sticky. 5 types of peptides and oriental herbal extracts work directly on the hair roots.
Choosing Ingredients is Valuing Yourself
What the gluten-free concept has taught us is the freedom and responsibility to choose "what we incorporate" for ourselves. By applying that same awareness not only to our diet but also to our daily hair care, we can significantly change the health of our scalp and hair.
🌿 KEMA’s non-silicone formula is proof of our sincerity in "not adding what isn't needed." Bring the health-consciousness of a gluten-free lifestyle into your hair care regimen.
Scalp health changes with daily consistency. Start your journey with KEMA's non-silicone, low-irritation hair care today and restore your hair to its naturally healthy state.
Smooth and manageable, even without silicone
Many worry that "hair will feel dry without silicone," but KEMA’s Crema Shampoo and Treatment use keratin, silk, collagen, and natural oils to repair hair from within, achieving a smooth, manageable finish even without silicone. Because pores aren't clogged, the scalp environment remains balanced, bringing hair closer to a healthy growth cycle.
Experience the world of KEMA
Bringing the gluten-free mindset to hair care.
KEMA’s "free-from" series provides gentle care for your scalp and hair with carefully selected ingredients.
KEMA HAIR CARE
Korean beauty philosophy for your daily hair care.
Inspired by Korean beauty, the KEMA hair care series features thoughtfully sourced materials designed to blend naturally into your daily routine.
