Transform your hair with the power of protein.
CREMA Collection
Shampoo — Treatment Black — Treatment White
Three professional care solutions to address your hair concerns.
Why is protein care
essential now?
Coloring, perms, bleaching, and the daily use of blow dryers and flat irons—modern hair is constantly exposed to damage. Damaged hair tends to lack protein and moisture, leading to issues like dryness, breakage, and frizz.
The KEMA Crema Collection uses the power of high-concentration protein and naturally derived ingredients to deliver moisture and protein to your hair starting from the shampoo stage, followed by professional-quality treatment to finish.
Crema Shampoo
Complete your protein care just by washing.
A high-protein treatment shampoo
for hair prone to breakage and dryness.
What kind of shampoo is it?
KEMA Crema Shampoo is not just for washing. It is a protein-rich treatment shampoo for damaged hair, formulated with a high concentration of a four-protein complex: keratin, silk, collagen, and wheat protein.
It gently delivers the protein that hair often loses through repeated heat-based perms, coloring, and bleaching. It leaves hair that is prone to breakage and dryness with a moist, hydrated finish.
4-Protein Complex
Keratin, silk, collagen, and wheat protein gently bond to your hair, giving strength and body to hair prone to breakage.
15+ Botanical Extracts
Natural ingredients such as Centella Asiatica, mung bean, baobab, and aloe gently soothe the scalp and hair, wrapping them in a veil of moisture.
Hydrating Moisture Formula
Panthenol, betaine, and hyaluronic acid add moisture, leaving a soft and supple texture after washing.
Refreshing Cooling Sensation
Menthol and citric acid balance the pH level while providing a refreshing washing experience.
How to Use
Thoroughly wet hair and scalp with lukewarm water
Lightly rinse to remove dirt and styling products.
Lather shampoo in your hands and massage gently
Distribute evenly across the scalp and hair, massaging gently with your fingertips.
Rinse thoroughly with lukewarm water
Ensure all product is completely rinsed out.
Using this as a pre-shampoo before applying the KEMA-recommended "DBST-24" humid heat straightener allows protein to reach the hair first, significantly improving the longevity and shine of your styling.
Recommended for
- Those concerned about damage from frequent coloring or bleaching
- Those struggling with thick, coarse, or unruly hair
- Those concerned about dryness or frizz
- Those who want to deliver protein and shine to their hair simultaneously
Crema Treatment
Black
Tame dryness and thick hair.
A deep repair treatment
refined by the power of charcoal.
What kind of treatment is it?
KEMA Crema Treatment Black is a deep repair treatment developed for damaged, unruly, thick, and dry hair.
Its key feature is the inclusion of charcoal powder. The charcoal smooths the cuticle surface, caring for rough textures. Furthermore, protein and amino acids gently nourish the hair, while natural oils wrap it in a glossy veil.
A powerful solution for stubborn hair concerns like "unmanageable," "frizzy," or "coarse" hair.
Refining with Charcoal Powder
Micro-particles of charcoal smooth out roughness on the hair surface, leading to a calm and sleek texture.
Protein + 17 Amino Acids
Pea protein and bird's nest extract gently care for damaged hair. 17 amino acids, including glycine, alanine, and leucine, support supple elasticity.
Natural Oil Gloss Coating
Macadamia seed oil and olive oil gently coat the hair, sealing in moisture while adding shine.
Gentle Botanical Care
A variety of plant ingredients, including Centella Asiatica, baobab, chamomile, green tea, eucalyptus, and rice bran, provide moisture and promote healthy hair.
How to Use
Lightly wring out excess water after shampooing
Pat your hair with a towel to remove excess moisture. Avoid vigorous rubbing.
Apply the treatment evenly throughout your hair
Work it in thoroughly from the mid-lengths to the ends, paying extra attention to damaged tips.
Leave on for 3–5 minutes
Allow time for the protein and charcoal ingredients to penetrate the hair.
Rinse gently with lukewarm water
Ensure a thorough rinse.
Using this treatment before the KEMA-recommended "DBST-24" humid heat straightener allows protein to reach the hair first, greatly enhancing styling longevity. The charcoal powder refines the hair surface, and the power of humid heat helps the protein penetrate more effectively—the ideal combination for shine, texture, and style retention.
Recommended for
- Hair damaged by bleaching, coloring, or heat styling
- Those with thick, dry, or unruly hair
- Those whose hair is unmanageable and prone to frizz
- Those seeking both shine and protein care
Crema Treatment
White
Add volume and bounce
to limp, dry hair.
A high-protein intensive treatment.
What kind of treatment is it?
KEMA Crema Treatment White is a high-protein intensive care treatment for limp hair that falls flat.
A blend of 5 proteins—silk, keratin, collagen, wheat protein, and milk protein—delivers essential moisture to the hair, creating a soft bounce and volume. It also enhances the longevity of waves and curls.
If the Black treatment is for "taming," the White treatment is for "plumping."
It adds strength and elasticity to fine or damaged hair that has lost its vitality.
5-Protein Formula
Silk, keratin, collagen, wheat, and milk proteins gently care for hair, leading to a firm and resilient texture.
Volume & Curl Longevity
Supports volume that lifts from the roots and helps maintain wave and curl definition.
Moisture + Gentle Care
Naturally derived ingredients like Centella Asiatica, aloe, licorice, tea tree, and green tea soothe the hair and scalp. Hyaluronic acid keeps it hydrated.
Lightweight Finish
Adds body without weighing hair down. The result is a non-greasy, voluminous finish that still feels soft.
How to Use
Lightly wring out water after shampooing
We recommend using this in combination with Crema Shampoo.
Apply generously throughout the hair
Be sure to work it in thoroughly to the ends. Focus on areas where damage is a concern.
Leave on for 3–10 minutes
Covering hair with a wrap or applying heat allows the protein to penetrate even more effectively.
Rinse thoroughly with lukewarm water and style
Blow-drying highlights the bouncy, voluminous finish.
Using this treatment before the KEMA-recommended "DBST-24" humid heat straightener allows protein to reach the hair first, providing salon-quality voluminous results right at home, along with long-lasting styling.
Recommended for
- Those with hair damaged by heat perms or coloring
- Those with fine hair that lacks volume
- Those whose waves or curls don't last
- Those seeking a finish with both shine and body
Black or White—
what is your hair craving?
TREATMENT BLACK
Deep RepairFor thick, unruly, frizzy hair.
Charcoal powder and protein
smooth the rough surface
for hair that stays perfectly managed.
Best for:
Frizz control, manageability, and shine.
TREATMENT WHITE
Volume & BounceFor fine, limp, or flat hair.
5-protein intensive formula
adds strength from within
for airy, voluminous hair.
Best for:
Volume, bounce, and a light feel.
